My coaching is for you if you believe there is something more out there for you. If you are not satisfied with your environment, because your environment isn’t pushing you hard enough. You need a new way.

I get people pursuing their own version of success in a world where focus, commitment and resilience have gone out the window.

I focus on the real dreamers of the world, the misunderstood, the underdogs, the outliers. I’m making a stand for those people. Individuals who want help building towards their own version of a satisfying life, whatever that might be.


You have a vision and you have proven to yourself in the past that you have what it takes to make that vision a reality, whatever it is. You’ve made sacrifices in order to get there. You've learnt a lot, but you haven’t made it yet and you also know how easily you could fall short of the mark. You’ve fallen short of the mark before. You know that most people don’t make it, so you know that you won’t get there unless they take a different approach to most other people. You also know how difficult that can be at times. My coaching is for you if you want to make it in life but you are humble enough to realise you cannot get there by yourself.



“My best skill was that I was coachable. I was a sponge and aggressive to learn.” -Michael Jordan (Greatest Basketball Player of all time).


“He was a Godsend to me because I know that I would not have made it without knowing’s crazy because that’s the one thing you needed. The one thing you needed in your life was to feel special. That’s how Proof made me feel.” - Eminem (best-selling hip hop artist of all-time and the best-selling artist of the 2000s)


“Having the opportunity to be coached is a privilege that I’m truly thankful for. I love to soak up everything Russell and any of my other surf coaches tell me. If I have one piece of advice for you today, it’s BE COACHABLE.” - Bethany Hamilton, Professional Surfer who survived a 2003 shark attack in which her left arm was bitten off and who ultimately returned to professional surfing. 


Not everybody makes it because not everybody deserves to make it, they don’t take the necessary action. Most people don’t take the necessary action because they don’t have enough certainty that it will pay off. 


Certainty comes from trusting yourself. Learning to trust yourself is a process, it takes time. My job, in a nutshell, is to coach you through that process. 


It doesn't matter where you're from, where you've been or where you want to go. 


I coach outliers who have a dream and take responsibility for it. If you’re dissatisfied with your life, I provide constant, personalised guidance to get you on-track and keep you on-track.


I’m not here to just get you riled up once a week and then send you on your way. We can all watch YouTube videos and read self-help books or sign up to online courses. Knowing isn't the critical issue here!


My coaching provides the essential unbiased human encouragement that is increasingly missing from people’s lives. someone in your corner, on a consistent basis, who wants you to succeed. How many of us actually have that today? It’s rare. Honestly. The truth is no one cares about your vision as much as you do. But my job is to care about your vision as much as you do. People who have that are at such an advantage.


Anyone who has ever done anything great has had a real human being in their corner who believes in them and who wants them to win. My job is to be that guy.


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